T-Kartor has just gone to press with one of our largest print runs ever! The official Host City map for the London 2012 Olympic Games will be printed in 5 million issues.
The brief given to us by Greater London Authority was to create a map product to be freely distributed to the millions of new visitors to London during the Olympic Games. It will show where all the olympic venues are located in relation to the popular tourist sites in the city.
The main Olympic Park is located near Stratford, East London, in an area which has lacked significant investment since the industrial region was badly destroyed during world war II.
Other venues are spread out across the capital, from Greenwich south of Stratford, to Hyde Park in the West End and Wembley Stadium in the far West. While visitors will need to navigate between venues, they are also likely to spend time in Central London taking in the London Eye, Tower of London, Madame Tussauds etc. The Host City Map will put all this in perspective in one product.
35 temporary tourist information kiosks will be set up across London, so called ‘Ambassador Pods’ (see an example) with volunteers to help direct visitors. Each kiosk will have a map printed on the outside, also produced by T-Kartor, and free maps distributed when giving directions.
The Host City Map (and other Ambassador Pod maps) is created from Transport for London’s ALDB, the All London Database. This is a map database created by T-Kartor specifically designed for all TfL’s mapping needs, from Cycle Hire maps to Olympic Games wayfinding products. Read more about the ALDB on our web page.
